In most years, the game only provides part of the attraction. More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. Koepka: Zero? Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. More from Ad Age: See Mike Myers play Dr. Yeah, 2022 LeBron says. As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. FTX's spot starred Larry David. This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . What were left with is a milquetoast message that Skechers is comforting but not illegal. Ad Meter 2022: Rocket Homes and Rocket Mortgage. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. Is this a loving tribute to Apples epochal The Crazy Ones or a sly parody? . More from Ad Age: Listen to music from Super Bowl 2022 commercials. A financially savvy baby. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . 2018 Doritos Super Bowl 52 Commercial - Little Donald Trump. - But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). McDonalds. Online used car marketplace Vroom packs a whole helluva lot into its Big Game spota mini musical that depicts one womans elation upon reading a message on her phone as she walks down a city street and realizes that Im finally gonna sell my car. Apparently shes in a neighborhood populated by nosy theater nerds, because suddenly everyone around her starts peppering her with questions (Was the buyer respectful?) while dancing and singing (Shes finally gonna sell her car!). Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. How overwrought, overthought and vainglorious. OK, so maybe it was the Celebrity Bowl more than anything else. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. Booking.nah. In a year of record ad spot prices, the roster of celebrities is unmatched. This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. Next, we cut to a business owner assessing her inventory of candles. Then comes the tagline: Its only worth it if you enjoy it. Say what? The ad did well on its own account, winning the #4 best commercial of the game, according to the USA Today Ad Meter poll. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). The Super Bowl stands as the most-watched television event of the year. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. Its only when we see her later, vulnerable and scared, in the doctors office that we realize she is waiting for a medical test result. Creative Agency Have questions about this ad or our catalog? Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. No, wait, it was the Health-and-Wellness Bowl! At the core of all that compounding, over-the-top cuteness is a simple storyline: Sally sold seashells by the seashore, as Andr 3000 explains in voiceover, but the seashells didnt sell so well, so Sally set up a seashell store on Squarespace. Zeus resentfully obliges.). 2022 05:43 PM . Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. David predictably disses FTX (Ehhhhh, I dont think so) and FTX responds (via on-screen type) DONT BE LIKE LARRY. Which, given that we hate being told what to do (just like Larry! However jokingly delivered, the Im-a-celebrity elitism doesnt quite resonate for Hart, who has scads of everyman appeal. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. - 1 day 8 hours ago, By Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. The 60-second spot features. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. On Sunday, the streaming company dropped a Super Bowl 2022 ad featuring Awkwafina and over two dozen actual, animal goats running around the Disney+ offices, which are revealed to be the home. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Do we regularly drink beer we dont enjoy? The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. But you can make a difference, she addsby switching to T-Mobile, of course. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. Booking.com says its definitely not lit. ), well, it all gets lost in the muddle. This button displays the currently selected search type. The commercial follows a nature watcher in the forest and her . This God-like entity that has the power to unite our world and turn back millions of years of history? Whoever you are.. After a brief exchange about hype and being ready (in regard to his NBA career),2022 LeBron tells 2003 LeBron, I cant tell you everythingwhich is profoundly disappointing, because this is an ad for a cryptocurrency exchange. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. And, honestly, throwing Lays at a wedding instead of rice is a delicious idea. Er, actually, it was the Celebrity Bowl! The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. Published on February 01, 2022. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. From a Frito-Lay commercial starring. All of it made for an incredible USA TODAY Ad Meter, too. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. Theres always that. It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). When I see a problem, Parton says, Im going to fix it. But wait, hold the CupFone: This year, WeatherTech is departing from its flag-waving factories and earnest workers and getting a bit fancy.