But 27 years cant all be smooth sailing. People dont understand the value of time; they stumble to their 11 am meetings at 1. By Web Desk. SM: We are excellent multi-taskers. In fact she entered this field because of her own skin troubles. I am loving every bit of it at the moment, she says with contentment. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. So the price is a key point.". Retail is a very tough business and it will take a long time to become solid. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Sana has selected women that have aspired against the odds with hardwork and dedication. LIMITED. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. She started working when she turned 19 and married her high school sweetheart 15 years ago. We really dont. She was much older and that allowed her to become calmer and wiser. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. The next one I do, I will do with a gallery. Today India looks at our industry; their prt market is not as organised as ours. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. Lawn Royals: Sana and Safinaz. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. There were fights, logistical problems, and breakdowns but they always kept on pushing. SM: We are too young; just two and half years into it. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Sana Hashwani has recently returned from the United Kingdom. Chartered Accountancy was such a challenge for Shagufta. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. More and more girls now want to do something of their own and put their education to use. Currently Im working as COO of AKU hospital, clinical labs and outreach services. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. They see we are committed to the brand; that we are moving forward, investing and building the brand. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. A whole campaign was organized around the 100th issue which became a huge social media success. Hashwani took to Instagram to confirm that she had tested negative for the virus. You dont have to be glued to your kids the entire day. We are a tiny business, for me it felt super uber cool to have my name up there. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. When you have that kind of commitment, your product is naturally much better. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Rich getting richer. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. The bridals have excited us in the last two years and were changing things up. With experience, they have learnt how to deal with people, customers, and compensations. SH: Contained maybe; but it is a big business. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. SH: Profitability is something we will definitely see. We outgrew them. "It does, but you have to rise above it," responds Safinaz. When youre younger, little things seem big. It was then that we started to think about doing lawn on our own. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. My work brings about so many positive changes in me. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. SANA HASHWANI: We love both the business and the design aspect. "One of the recipes for success is failure as well," Sana is honest to admit. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. We started retail, not knowing a thing about it. LIMITED. Sana Khan with Vishal Karwal. Sana has 1 job listed on their profile. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. SH: I dont know. SM: Look at the number of Fashion Weeks taking place every year. Saadia Qamar March 20, 2011. Working for them has been one of the best decisions I ever made.. During college, I earned my own pocket money working in the kitchen, alumni house or the library. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. I know how to strike the balance between being their teacher and also their friend. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. We provide you with the latest breaking news and videos straight from the entertainment industry. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. Among other things, her daily to-do lists also have son time during which she focuses just on her son. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. She is taking care of other peoples wellbeing and saving lives. Terms and Conditions Privacy Policy. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. "Our first ever show was a disaster; I remember Safinaz cried after it. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. calling the social media . I am the face of bridal. What is important for her is to strive for progress and not perfection. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. I also do wall art, pen and ink drawings, and have also done a few low key shows. The mall has something for everyone, young or old. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. There are times when you will have to choose between motherhood and work. For the best experience on our site, be sure to turn on Javascript in your browser. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. SH: This happens. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Every moment of weakness I encounter, I step back and give time to myself to reflect. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. 30 (2019) Area served. Some of the teachers that taught me are still there and they are my mentors, she says. I wouldnt have been here, giving this interview, if it wasnt for them.. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. March on, Ladies! You derive happiness from knowing you are independent. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. A: So it is contained? Thats why Sana Safinaz today has a very young dynamic.". In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Confidence matters. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. "I flew into Karachi on Sunday from London. She is one of the top make-up artists in town and it is not surprising why! She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. A: After prt are you contemplating another big project? On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . In fact, were looking forward to it! I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Summary. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Being human, she obviously gets tired and drained out. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. And it didnt stop there. This is a time when most of them are bored, disgruntled or struggling. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . KARACHI: In an exclusive interview with . We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. But managing to complete her CA despite all the odds was Shaguftas miracle moment. According to her, hard work and dedication always pay off. Sana and I have no knowledge of retail; we are learning day to day. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Sadaf makes it a point to make up for the lost time later when she wraps up her work. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. They took the concept of designer lawn to another level. You will all grow. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . People come by word of mouth. "Our first ever show was a disaster; I remember Safinaz cried after it. Thats rare in the cut throat industry she operates in. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Good work. [5][6] It was a slow and subtle evolution. Every day there is a new challenge and a new way to problem solving.". Number of locations. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. I consider myself a work in progress. Sanas journey began as a student in New York. She strongly believes that whatever happens, happens for a reason. For example, our new muslin line is only distributed through our stores. I design lawn entirely on my own. Best is to accept, go with the flow and breathe. As a woman you have more responsibility of raising your kids well even if the father is very involved. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. SH: It made us a household name. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Public asset : 397,260 USD. "I took it very seriously. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. However, luck was not on her side and she failed to find a job. Its very involving and you have to be on top of your game. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. A: How do you escape this? "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. It was crass. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Sana handles prt entirely on her own. Sana Safinaz is part of SSFR (PVT.) The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. When youre older you shrug it off and say, so what if missed the first step whats the big deal? That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. We started when the industry was at zero. It was especially important for her considering both her areas of work are very different from each other. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. ", "Plus, we encourage young designers," Sana adds on. Do they also have a succession plan in place, I ask? Would ve been a story if lower or middle class girls had made it. Your focus changes once you become a mother. The business of fashion has become tremendously exciting because its highly challenging. You have to protect your business smartly. Also find news, photos and . Strength, talent, efficiency and usefulness matter. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. Im constantly evolving. You should just focus on yourself and your work. What went wrong and how can I correct it? It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. A: Do you find retail a profitable business? We need to delegate and have younger people work with us. They have to be quite serious, have to be more composed, and not kid around. Such a time too, passes.. Fashion is one of the few thriving businesses in Pakistan. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. Interiors is something we do out of passion. Here one has to nurture and build teams which understand the brand. Wow, never heard that one before. It has become her family and where she draws her strength from. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Previous Post Ali Xeeshan Very admirable ladies.have created millions of jobs. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. Sana Khan with Melvin Louis. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Sana Khan with Aashka Goradia. A: How does your interiors business fit in? This is what inspires us the most. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. You have entered an incorrect email address! By 1970s, it had become Pakistan's largest cotton trading company. I come from a family of very hardworking women. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. I do everything I tell everybody else to do. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. Shes a super woman and my wonder woman.. They have become huge! Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. She also loves spending time with her husband, we are one team, once a week we have date night.. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. SH: The entirely on our own is no longer something to take pride in. Included on the apparel side is the brands latest venture in retail. The fine-line comes when the design is copyrighted or if you use the design of a living artist. That is the scary bit! The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. Sana and Safinaz are the most non-political and pleasant people in the field. She is someone who values the lessons life has to teach. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. It was that low moment in her life when she stumbled upon yoga and her life completely changed. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. We were two recently married society girls and people sort of felt sorry for us because we worked. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Sana Safinaz is part of SSFR (PVT.) I felt like quitting at that moment. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. At the end of the day when I go home, I am motivated and excited to see them, she explains. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. In those days, if you worked, you were sad. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Life before Sana Safinaz was good but Sana is thankful for being here. And be the first to get updates on discounts, contests, products & promotions! To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. It is evident that self-care is a high priority in her life. However, she is quick in dealing with them. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. A: But it was your time with Lakhany Mills that made your name. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. We broke into different avenues and levels which is why we sustained our position.". In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud.
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